Dolce & Gabbana beg for forgiveness after ‘racist’ ad triggers backlash in China

The founders of Italian fashion house Dolce & Gabbana have apologized to China, after a ‘racist’ ad saw the company dumped by Chinese retailers and boycotted across Chinese social media.

» Top New Products

Find Car Auctions Now

Huge  Savings  on  Repos  and  Seized  Cars  from  the  Government  Surplus                                                                     

Housetrain any dog

Learn  the  secrets  to  completely  potty  train  any  dog  or  puppy  quickly  and  easily  in  7  days.                   

Winning the auction game

Your  #1  Source  For  Finding  Seized,  Surplus  And  Unclaimed  Property  From  The  U.S.  Marshalls.                   

Best Man Wedding Speech

Discover  how  fast    and    easy  you  can  deliver  an  impressive  best  man  speech  with  confidence                   

Make Money With Cpa Networks

Ultimate  Money  Making  Guide  on  How  To's  on  Cpa                                                                                                           

Wedding speeches for all

To  get  Funny,  Fearless,  Flawless  Wedding  Speeches  Click  Here.                                                                             

Protect Your Family And Be Their Hero

Learn  How  To  protect  Yourself  And  Your  Family  And  Never  Let  Them  Suffer  Again...                                       

Your New Faster PC

The  Complete  Windows  Cleaning  Tool  Designed  For  Windows  XP  Also  Hide  And  Protect  Your  Privacy             

Secrets To Start A Coffee Shop

Reveals  The  Secrets  Of  Opening  And  Operating  A  Very  Profitable  Coffee  Shop                                                   

Here's The Secret To Cheap Flights

Fired  Travel  Agent  Wants  Revenge  Here's  The  Secret  To  Cheap  Flights.                                                               

Facebook Fan Page Robot

An  Automated  App  To  Grow  Your  Social  Media  Fanbase.  Grow    and    Monetize  Your  Fan  Pages.                         

Kris Fondran's ShapeShifter Yoga

A  complete  body  shaping  and  fat  loss  program  that  works  on  your  schedule                                                       


In a video posted to Chinese social network Weibo on Friday, Domenico Dolce and Steffano Gabbana begged for forgiveness from the Chinese, who are responsible for around 30 percent of the whole world’s luxury goods purchases.

No wonder, then, that Dolce and Gabbana closed their apology video by saying “sorry” in Chinese.

“We love your culture and we certainly have much to learn. That is why we are sorry if we made mistakes in the way we expressed ourselves,” Dolce says to the camera.

“We will never forget this experience and it will certainly never happen again,” Gabbana added. “From the bottom of our hearts, we ask for forgiveness.”

The furor kicked off earlier this week, when the company attempted to kick start its ‘D&G Loves China’ campaign with a humorous ad. The three-part ad featured an Asian model trying and failing to eat Italian food with chopsticks. The woman giggles as she attempts to eat pizza, spaghetti and a large cannoli. A male voiceover repeatedly suggests that the cannoli is “too big” for her to handle, prompting one Instagram commenter to write that the “offensive sexual innuendos are blatant.”

However, Chinese audience saw racism and not sexism in the ad, with luxury goods website Jing Daily accusing it of “trivializing China’s centuries-old culture and depicting Chinese women in a stereotypical and even racist way.”

Weibo deleted the ads from its platform, and the ‘Boycott Dolce’ movement sprung up in their place. In scenes reminiscent of the Nike boycott in the US this September, social media users filmed themselves trashing D&G products and even burning the brand’s exorbitantly priced shoes.

An Instagram post by Gabbana only added fuel to the fire, with the fashionista seemingly calling Chinese people an “Ignorant Dirty Smelling Mafia” who eat dogs. Gabbana insisted his account was hacked, but a D&G fashion show due to take place in Shanghai on Wednesday was canceled, and a slew of major Chinese retailers dropped the brand from their stores and websites by Thursday.

If D&G manages to save face in China, the rewards could be immense.the Chinese consume one third of the world’s luxury goods, perhaps even more if purchases made abroad are taken into account.

Like this story? Share it with a friend!

Let’s block ads! (Why?)

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.