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Jeep is raising the price of the all-new 2018 Wrangler JL by $ 750. The news comes on the heels of the brand’s February sales report, which saw the off-road-oriented Wrangler sell 15,936 units for the month—a 17-percent increase compared with the prior February.
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With so much metal moving, it seems Jeep found it an opportune time to cash in, and a sum of $ 500 has been added to the price of every Wrangler model with an additional $ 250 added to the SUV’s destination charge. As a result, the least-expensive Wrangler JL will now set customers back $ 28,940. Those looking to save some coin can continue to get their hands on the cheaper previous-generation Wrangler, which Jeep still sells as the Wrangler JK. Like the all-new Wrangler JL, the Wrangler JK’s destination charge rises by $ 250, so it now starts at $ 25,440.
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- 2018 Jeep Wrangler: Specs, Pricing, Reviews, and More!
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While we already found the 2018 Wrangler JL quite pricey before Jeep added an additional $ 750 to the tab, we can’t blame the brand for cashing in on the model’s success. After all, Mercedes-Benz and Toyota sell similarly capable off-road vehicles for more than double the price of the Wrangler. Although the Jeep is a more wieldy tool than either the G-class or the Land Cruiser, the two luxury-oriented models’ relative success in the field of high-priced, off-road-worthy vehicles is a good sign that a $ 750 price increase is likely to have little to no impact on Wrangler sales volume.
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