William Brinson
- Shares of the burrito chain have gotten hit hard recently.
- UBS analyst Dennis Geiger says that Chipotle must imprive its brand perception to customers that don’t eat at the store routinely.
- Chipotle should do three key things to accomplish better brand perceptionl according to Geiger.
There’s been some spring in Chipotle Mexican Grill‘s step in recent weeks. The stock has soared 30.5% since bottoming out in early February, but it would still have to more than double to get back to its all-time highs.
The road back hasn’t easy, and on Monday we saw UBS analyst Dennis Geiger confirm his bearish diagnosis on the stock. He thinks the chain’s brand perception remains weak outside its core diehard customers. He points out that recent moves to turn sentiment around have failed to gain traction. He’s sticking to his $ 275 price target on the shares. See the rest of the story at Business Insider
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