China is the 6th largest wine producer in the world, but they still can’t compete with Europe

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  • China hasn’t historically been known to produce top quality wine, but it’s gained more recognition in recent years — now it’s the 6th largest wine producer in the world and bottled 11.4 million hectoliters in 2016 alone. 
  • China’s wine industry has focused on overcoming the rising cost of labor, dealing with difficult climates and improving grape quality, as well as improving its image to compete with the skilled European wine market. 
  • Western companies have begun to recognize China’s resources — major French-owned alcohol groups like Remy Martin and Chandon have launched offspring wineries in China. 

Joint ventures between Western and Chinese companies are in the news over accusations — including those of President Donald Trump — that China uses them to steal intellectual property from foreign competitors in industries like cars and technology.

Less well known, however, are the joint ventures between French and Chinese winemakers, which offer a notable counterpoint to this narrative of international rivalry — or foreign exploitation, depending on your perspective.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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