Travel marketing firm Sojern found that the new trend for UK holidays is for the trip to be shorter than usual.
The survey found that holidaymakers are planning mini breaks for just three days or less, which is up by 8.8 per cent last year.
Similarly, Brits planning a staycation of 12 days or more has declined by 5.2 per cent.
While it could be for a variety of reasons such as work commitments and money saving, it seems Britons are choosing to make the most of their holiday with a well-earned mini-break.
Sojern senior sales director, Spencer Davies, said: “From analysing over 350 million traveller profiles and billions of traveller intent signals we can see an early trend towards staycations this summer for UK travellers.
“We already see almost a 25 per cent year-over-year increase in early planners opting for staycations in the UK this summer.
“Over half of these travellers are planning shorter trips less than three days – a trend which we have seen increase by almost 10 per cent since last year.
The weakness in the pound has also been cited as a reason, with the sterling dropping “13 per cent against the US dollar and dropping 9 per cent against the euro”.
