Data released on the eve of Article 50 shows a spike in customer satisfaction when it comes to UK tourism.
The Institute of Customer Service (UKCSI) has revealed tourism scored 80.2 out of 100, making it the third highest ranking sector in terms of customer satisfaction.
Results also showed the tourism sector generates the least problems for consumers.
In the three months to January 2017, only nine per cent of customers had a problem, compared to the national average of 13.1 per cent.
CEO of The Institute of Customer Service Jo Causon said: “As we begin negotiations to create a post-Brexit economy, the way UK tourism responds to the challenges it faces could determine whether we will maintain our position as a popular destination in the future.
“At the same time, the industry must also ensure it provides a seamless experience for domestic tourists because, with the pressure on the Pound increasing, we are likely to see greater interest in staycations.”
Though the data was largely positive, there was room for improvement.
Over the past 12 months, ‘ease of doing business’ and ‘handling enquiries’ saw no improvement at all.
But in the same time frame, ‘helpfulness of staff’ was one of the key areas to note a boost.
The number of customers who found ‘everything was right, first time’ when they contacted an organisation increased by three per cent, totalling 80.1 per cent.
Causon added: “For organisations across the tourism sector – and those related to it – the importance of understanding the preferences and drivers of different customer groups cannot be overstated.
“As we come to terms with the uncertain economic climate that Brexit negotiations may bring, how organisations respond to their customers and build sustainable relationships with them will be key to long-term business performance.”
