BMW M8 Gran Coupe Concept: M Is for More

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The letter M at BMW used to stand for Motoren—motors, or engines. But now the company has come up with a new explanation: M, we are told, stands for More, according to the press release distributed on the occasion of the debut of the Concept M8 Gran Coupe at the 2018 Geneva auto show. This car, moreover, represents “a new facet of luxury: extremely sporty, extravagant and polarizing,” according to chief designer Adrian van Hooydonk. READ MORE ››

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