Balmain used virtual models instead of real women in its latest campaign ‘to present diversity’ — and a lot of people are furious

kylie jenner olivier rousteingMatt Winkelmeyer/Getty Images

» Top New Products

List builder pro

Know  how  to  make  money  from  a  list  by  promoting  affiliate  products.                                                                 

Real Estate Investor Websites

Discover  The  Secret  To  Having  One  Website  That  Includes  All  You  Need  About  Real  Estate.                         

Football betting master

Make  effortless  profits  by  following  our  weekly  tips  that  give  you  up  to  256%  Returns                             

Win More Tennis Matches

Strategy  And  Mental  Tennis  Ebooks  To  Make  You  A  Smarter  Player.                                                                         

7250 Landscaping Designs

Transform  Your  Exterior  In  One  Weekend  With  Over  7250  Landscaping  Ideas                                                         

Get paid putting up videos on Youtube

#1  YouTube  Secret  makes  you  $594  a  day.  Click  here  for  more  details.                                                               

Become A Southpaw Boxer

A  Unique  Boxing  Guide  To  Handle  The  Confusing  Up  Side  Down  Fighting  Style  Of  The  Southpaw  Boxer.       

Awakened Millionaire Academy

Simple  and  proven  steps  to  unlock  the  Awakened  Millionaire  Mindset.                                                                 

Look, feel and move years younger

The  FX4  Youth  Enhancing  Body-shaping  System  For  Men    and    Women.                                                                       

Judo Workouts

Become  Fitter,  Faster  And  Stronger  Through  Judo  Workouts                                                                                       

Melt Your Belly Fat Easily

Learns  How  To  Melt  Your  Belly  Fat  Without  Medications,  Exercises  And  Dieting                                               

Home Decorating Made Easy

This  unique  set  of  4  interactive  e-Books  will  change  your  home  in  ways  you  never  imagined.                   


  • Balmain is using a “Virtual Army” of digital models for its latest campaign.
  • The campaign has garnered some negative reactions.
  • Some commenters think the digital models are taking opportunities away from real working models, especially models of color.
  • Others like the experimental element of the campaign.

Major fashion brand Balmain is used to causing a stir when it reveals a new project, but it’s usually for positive reasons. Its 2015 collaboration with H&M sold out in minutes, and creative director Olivier Rousteing was responsible for some stunning looks at the 2017 Victoria’s Secret Fashion Show

The brand typically works with models such as Gigi Hadid and Kendall Jenner, but its latest campaign features Balmain’s new ‘Virtual Army’ — a trio of digitally generated models

Instagram Embed:
Width: 800px

All of the models were designed by photographer Cameron-James Wilson, who previously found success by creating a virtual model named Shudu. Described as the world’s first digital supermodel in her Instagram bio, Shudu has developed a rather large social media following with over 142,000 followers on the platform.

See the rest of the story at Business Insider

NOW WATCH: A YouTuber spends hours making high-fashion gowns for Barbies

See Also:

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.