Balmain used virtual models instead of real women in its latest campaign ‘to present diversity’ — and a lot of people are furious

kylie jenner olivier rousteingMatt Winkelmeyer/Getty Images

Top Rated Products

Gain 10 lbs of muscle

cs_image_0

$47.00

Make $9,393 In Just 28 Days

cs_image_1

$17.00

Freelance copywriting

cs_image_2

$9.00

Raising Happy Children

cs_image_3

$27.00

Raising Happy Children

cs_image_3

$27.00

PlyoMaster - Jump Higher.

cs_image_4

$97.00

Secrets Of Urban Survival

cs_image_5

$47.00

DSLR Video Tutorial

cs_image_6

$97.00

Winning the auction game

cs_image_7

$39.95

Winning the auction game

cs_image_7

$39.95

The Bonus Bagging Loophole

cs_image_8

$27.00

Make Trading Successful Now

cs_image_9

$99.00

Micro Niche Keywords

cs_image_10

$27.00

How To Erase Negative Energy

cs_image_11

$44.44

How To Erase Negative Energy

cs_image_11

$44.44

  • Balmain is using a “Virtual Army” of digital models for its latest campaign.
  • The campaign has garnered some negative reactions.
  • Some commenters think the digital models are taking opportunities away from real working models, especially models of color.
  • Others like the experimental element of the campaign.

Major fashion brand Balmain is used to causing a stir when it reveals a new project, but it’s usually for positive reasons. Its 2015 collaboration with H&M sold out in minutes, and creative director Olivier Rousteing was responsible for some stunning looks at the 2017 Victoria’s Secret Fashion Show

The brand typically works with models such as Gigi Hadid and Kendall Jenner, but its latest campaign features Balmain’s new ‘Virtual Army’ — a trio of digitally generated models

Instagram Embed:
//instagram.com/p/BnGj9H8gzKd/embed
Width: 800px

All of the models were designed by photographer Cameron-James Wilson, who previously found success by creating a virtual model named Shudu. Described as the world’s first digital supermodel in her Instagram bio, Shudu has developed a rather large social media following with over 142,000 followers on the platform.

See the rest of the story at Business Insider

NOW WATCH: A YouTuber spends hours making high-fashion gowns for Barbies

See Also:

Post Author: martin

Avatar
Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.