Apple’s $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers (AAPL)

Tim Cook

  • Apple is increasingly transforming itself into a luxury brand. A year after debuting its first thousand-dollar smartphone, the company replaced it with two more.
  • At the same time, it cut its lowest-priced iPhone.
  • The moves could boost Apple’s near-term revenue and profits.
  • But they could lead to stagnating phone sales and could discourage people from becoming Apple customers, which could have long-term consequences for the company.

Apple, it seems, has now fully bought into the notion that it’s a upscale brand.

Its move this week to revamp its device lineup by doubling down on thousand-dollar phones, and simultaneously dropping its least expensive model, made clear that it’s no longer overly concerned with appealing to customers of more limited means. Instead, the iPhone maker seems to believe that the way forward is to be the Louis Vuitton of consumer electronics.

See the rest of the story at Business Insider

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See Also:

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SEE ALSO: Apple has killed off the most premium version of the Apple Watch, which originally cost $ 10,000 and came in an 18-karat gold case

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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