Apple just poached an Amazon executive to save its struggling Apple TV business (AMZN, AAPL)

Timothy D. TwerdahlLinkedIn

Apple has poached Timothy D. Twerdahl, former director and GM of Amazon’s Fire TV unit, in an effort to revive its struggling Apple TV business, according to Bloomberg’s Mark Gurman.

Twerdahl’s will oversee product marketing for Apple TV, the report said. Twerdahl’s LinkedIn page says he joined Apple this month.

Twerdahl spent nearly four years at Amazon, after joining the company’s Fire TV unit in 2013. Prior to that, he’s held a number of positions at WIMM Labs, Roku, and Netflix.

Twerdahl replaces Pete Distad, who has moved to Apple’s content team, run by Eddie Cue.

The hiring comes at a time when Apple TV has struggled to gain much traction. In its most recent earnings, Apple CFO Luca Maestri blamed Apple TV for the “other” category’s sales decline.

Amazon hasn’t disclosed any sales numbers of its Fire TV, but often calls its TV streaming device the best-selling device on its e-commerce site.

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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