BrewDog
- BrewDog released a “beer for girls” called Pink IPA, intended to satirize the beer industry.
- However, many women saw the beer as part of the problem.
- One Twitter user responded: I’m “so tired of brands doing lazy stunts in the name of equality & then when it falls flat trotting out the old ‘oh nooo we were doing an irony!! we’re good!!'”
BrewDog’s attempt at a “satirical protest beer” for girls is falling flat for many women. See the rest of the story at Business Insider
NOW WATCH: What ‘Dilly Dilly’ means — and how Bud Light came up with its viral campaign
See Also:
- ‘I go crazy if I don’t have it’: American teens are going wild over an addictive e-cigarette developed by Stanford graduates
- These are the top 5 contenders for Amazon’s HQ2, according to Bank of America
- Amazon reportedly toured the Washington, DC area as the battle for HQ2 reaches a fever pitch
SEE ALSO: White men are the future of beer — and that’s terrible news for the struggling industry
