Matthew DeBord/BI
- The RAM full-size pickup is the perennial third-best-seller in the US, behind the Ford F-150 and the Chevy Silverado.
- We spent a week with a well-appointed version of the truck.
- And we were mighty impressed.
We certainly live in a Golden Age for luxury pickups, which are becoming America’s latest obsession. Detroit can’t sell enough of them. In the first two months of 2018, Ford has already moved 127,000 F-150s. And everything truly is better. That gas-chugging V8 on a ’78 Chevy would give you just about 160 horsepower, while a modern V8-motored pickup will top 400hp with better fuel economy. It’s also hooked up to the internet, is far more reliable, and can be had with all manner of luxurious appointments.
Ford has revamped its segment-leading F-Series pickups, and now both Chevy/GMC and Fiat Chrysler’s RAM have followed suit. For old time’s sake, however, we jumped at the chance to sample the outgoing RAM 1500 when the carmaker flipped us the keys to a well-optioned $ 63,870 2018 Limited Crew Car 4×4 version of the third-best selling pickup in the USA (over half a million units in 2017).
Here’s how it went.
The RAM 1500 Limited Crew Cab 4X4 has a base price of $ 53,595, which is a lot higher than the stripped-down $ 27,000 no-frills trim level. Our “Maximum Steel Metallic” tester stickered at $ 63,870.
Matthew DeBord/BI
The RAM 1500 is a full-size pickup — the heart of the pickup market. These trucks have to be able to do it all, from hauling stuff to towing stuff to driving people around.
Matthew DeBord/BI
RAM pickups have a more aggressive, semi-truck-like appearance than the competition. It isn’t for everybody — but we thought it make our tester look pretty imposing.
Matthew DeBord/BI
That’s a “Tungsten Chrome” grille, by the way. Which means it isn’t shiny chrome. And it looks pretty fantastic.
See the rest of the story at Business Insider
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