This wildly popular clothing startup is selling cashmere sweaters for only

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Everlane

Everlane is best known for its radical transparency, block heels that inspired a 28,000 person waitlist, and high-quality essentials that are made ethically. They’re also gaining some buzz for their one-month-only pop-in at Nordstrom (ending November 12).

For the last couple years, they’ve taken their radical transparency and applied it to one of fall’s most notoriously expensive materials: cashmere.

According to Everlane, the cost of raw cashmere fluctuates wildly from season to season, and retailers simply raise their prices to reflect higher cashmere costs when necessary. But when the raw cost dips, they rarely lower their prices back down — they just keep the extra profit, since you’re assumedly willing to pay the same amount.

For a company that aims to create 100% transparency with its shoppers, that doesn’t seem fair.

So for the last few years, Everlane has adjusted their prices to reflect declining cashmere costs. Instead of their original pricing of $ 125, Everlane’s male and female cashmere styles have dropped to a flat $ 100 — with an estimate of a price tag of $ 215 if the same sweater were sold through traditional retail.

If you’re thinking about the fact that you’ve found $ 60 cashmere in a pile of other sweaters at the department store before, it’s worthwhile to know that there are different grades of cashmere — A, B, and C — and these grades allow some retailers to sell for lower prices. Higher-quality cashmere naturally fetches higher prices.

Everlane uses Grade-A cashmere — the best there is — but sells it at the same price you might find Grade-C in another store. Unlike lower-quality options, Grade-A is stronger and doesn’t pill as easily. Insider Picks Editor Ellen Hoffman noted that while she’s noticed other sweaters stretch out significantly after a few wears, that wasn’t the case when wearing Everlane’s.

In my mind, it makes sense to invest in nicer essentials, since they’ll form the backbone of your fall wardrobe and therefore be what you both wear most often and what other people see you in most frequently. Some of the “fun” seasonal pieces I buy warrant less money simply because their quality and comfort matter less. If I’m going to find myself in something frequently, though, it had better hold its shape, be comfortable, and look as nice a possible. Thankfully, you can sort of have the best of both with Everlane’s $ 100 Grade-A cashmere.

Since the company is still growing, they’re also offering more styles every year. Instead of last year’s two $ 100 styles, Everlane is now offering 6 different styles in up to as many as 11 different color and pattern variations.

If you want your fall sweaters to be made out of the best quality cashmere on the market for the price of the lowest, you may want to take a look at Everlanes $ 100 cashmere. Shop the entire cashmere collection at Everlane here, or check out the full available styles below: