Pepsi/ Getty Images
This Super Bowl Sunday, the Philadelphia Eagles will take on the New England Patriots, and both teams will have their eyes set on the Lombardi trophy.
But off the field, there will be another battle on your TV screens, as brands attempt to outwit one another with their Super Bowl commercials.
While the 2018 ad winner is yet to be crowned (here are the 10 most buzziest commercials), it’s as good as a time as ever to take a walk down memory lane. Whether heartwarming or funny, sad or downright weird, these commercials left an indelible impression on their audiences.
Here are 10 of the most unforgettable Super Bowl commercials of all time, in no particular order.
Apple’s “1984”
Apple
Apple’s much-hailed yet very bizarre commercial from 1984 was technically the very first viral ad —making Super Bowl commercials a true phenomena.
The ad aired only once, but was replayed on news channels across the world for weeks, and contributed to the sale of about $ 150 million worth of Macintoshes in barely three months.
Talk about a return on investment.
Watch it here.
Always’ “Like a girl”
Always
By recasting a phrase often used as an insult as an empowering message, the award-winning Procter and Gamble spot won hearts everywhere.
Although a continuation of a campaign that began the previous summer, the spot stood out among a sea of hyper-masculine ads, and won heaps of praise for changing the conversation about what it means to run, throw and do pretty much anything “like a girl.”
Watch it here.
Doritos “Live the Flavor”
Doritos
More groundbreaking from an innovation, rather than an audience perspective, this 2007 spot was the first ever crowdsourced Super Bowl spot.
It let Doritos cut down on costs while simultaneously engaging some of its most loyal customers.
Watch it here.
See the rest of the story at Business Insider
See Also:
- You’ll be able to share gifs of every big Super Bowl moment during the game thanks to the startup Tenor
- Here are the top 10 buzziest commercials of Super Bowl 2018
- Standing up at work may help burn calories — but there’s a better way to avoid the harms of sitting all day
