Matthias Nareyek/Getty
Lisa and Lena Mantler, 15-year-old twins from Germany, have one of the fastest-growing fan bases on the internet. You’ve probably never heard of them, but the teen in your life has.
The girls are the reigning queens of Musical.ly, the social-media app of choice for Generation Z. Teens record and post 15-second clips of themselves lip-syncing, dancing to popular music, and pulling stunts. The app launched in 2014 and has racked up over 200 million “musers.”
In November, the startup behind Musical.ly was purchased in a deal valued up to $ 1 billion.
Here’s how Lisa and Lena rose to stardom before their braces came off.
Lisa and Lena Mantler are Mary-Kate and Ashley Olsen for Generation Z.
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Teens love them, even if they can’t tell them apart.
Instagram/lisaandlena
In December 2015, the twins uploaded their first video to Musical.ly — a six-second clip that showed them lip-syncing to Gnash’s “i hate u, i love you (feat. Olivia O’Brien).”
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The girls first spotted a Musical.ly video on their Instagram feed.
“We thought, ‘Let’s try it, it looks fun,'” Lena told online magazine Dazed.
See the rest of the story at Business Insider
