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The Washington Post is testing a new tool, called Rhapsocord, that automatically identifies areas of a podcast where an ad could be placed and then automatically inserts ads into those spots, so that podcasters don’t have to do it themselves manually, AdExchanger reports.
The offering aims to help podcast advertisers serve more up-to-date ads — podcast ads, which are typically read aloud during podcasts by their hosts, tend to be baked into many podcasts, which means they’re often out of date. The Post is currently testing Rhapsocord on just one of its podcasts, but plans to expand the service to its others as listenership rises across the board. See the rest of the story at Business Insider
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