The cofounder of a shaving company that’s raised nearly half a billion dollars to take on Unilever and Procter & Gamble explains how he’s building a brand to last 100 years

Jeff RaiderHollis Johnson/Business Insider

  • Jeff Raider is the cofounder and co-CEO of razor company Harry’s.
  • Raider is also a cofounder of eyeglasses company Warby Parker, and brought its vertically-integrated, direct-to-consumer model to shaving with Harry’s.
  • In an episode of Business Insider’s podcast “This Is Success,” Raider explained how working himself to exhaustion across three jobs taught him the importance of balance and focus.
  • He said that while Harry’s shaving business is profitable, it raised $ 112 million this year to take its business model to a wide variety of personal care products.


In 2011, Jeff Raider’s friend Andy Katz-Mayfield approached him with an idea to take what Raider was doing with his cofounders at eyeglasses startup Warby Parker and apply it to shaving. And unlike Dollar Shave Club, they’d make their own razors and own every aspect of the business.

Seven years later, Warby Parker is a mainstay in its industry, and Raider and Katz-Mayfield are co-CEOs of a company that has about five million active customers, 800 employees, and has raised nearly half a billion dollars. Its shaving business is profitable, Raider said, but the next step is taking on consumer goods giants Unilever (which owns Dollar Shave Club) and Procter & Gamble (which owns Gillette) across its other personal care brands.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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