Why the esports audience is set to surge — and how brands can take advantage of increased fans and viewership

This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here. BI Intelligence Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional […]

Ratings: Game of Thrones Season 7 Finale Notches New Viewership Record

Game of Thrones ended its penultimate season on a record-shattering note. Sunday’s super-sized Season 7 finale drew a series-high 12.1 million viewers in its initial 9/8c airing. The number jumps to 16.5 million when replays and streaming are factored in. That’s up 40 percent compared to the Season 6 finale (8.9 million viewers), and 13 […]

Ratings: Game of Thrones Breaks Its Viewership Record… Again

Game of Thrones Season 7, Episode 4: “I drew a bigger audience than any other episode in the entire series!” Game of Thrones Season 7, Episode 5: “Hold my arbor gold.” “Eastwatch,” Sunday’s installment of HBO’s fantasy drama. attracted 10.72 million viewers, our sister site Deadline reports. That number breaks the series’ previous record — […]

‘Saimdang, Light’s Diary’ K-Drama Debuts With Double-Digit Viewership — SBS Continues To Dominate Korean TV With Past/Present Timelines And Dual Role Concepts [Video And Spoilers]

In the final K-drama season of 2016, the one that is technically a year-to-year swing season from 2016 to 2017, the Seoul Broadcasting System (SBS) dominated with two of the most entertaining K-dramas seen on Korean public television: The Legend of the Blue Sea and Romantic Doctor, Teacher Kim. Starting with the former, The Legend […]