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Business Insider has published its ranking of the most innovative CMOs of 2017. Here we focus on The Storytellers: the marketing executives who have best figured out how to tell stories across multiple media platforms in an era when connecting with consumers is tougher than ever. Scroll down to see which Storyteller CMOs made the cut. […]
In an age of ubiquitous computing and high-bandwidth video streaming capabilities from our pockets, the fact that the humble GIF continues to thrive is a remarkable feat. But its success is testament to the 30-year-old file format’s continued support, and ability to convey information (and entertain) without requiring huge processing power. Indeed, GIFs continue to be used […]
