Dunkin’ Donuts doesn’t want to be a place where you’d ‘sit and write your screenplay’ — and that could be key in beating Starbucks (DNKN, SBUX)

Kate Taylor Dunkin’ Donuts is doubling down on its “everyman” reputation. “When we think about the sentiment of consumers in America right now, our brand stands for something that is all about hard work, transparency, values — that’s our brand,” Scott Hudler, Dunkin’s chief digital officer, said on Tuesday at a media day. “It’s America […]