Why There Are Pop-Ups for Everything Now

The term pop-up, most often used to mean a small, temporary shop for selling or showing off products, first cropped up in the early 2000s. It’s since been applied far beyond traditional retail. There are pop-up pizzerias, Game of Thrones bars, concert-merch outlets (followed by pop-up concerts), Pop-Tarts bars, cat cafés, even—for pop-ups need no […]