AI IN E-COMMERCE: How artificial intelligence can help retailers deliver the highly personalized experiences shoppers desire

BI Intelligence This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here. One of retailers’ top priorities is to figure out how to gain an edge over Amazon. To do this, many retailers are attempting to differentiate themselves by creating highly […]

FDA approves a more ‘personalized’ cancer drug

Cancer treatments are becoming more personal. The Food and Drug Administration recently gave accelerated approval for Keytruda, a pre-existing drug from Merck, for use on patients diagnosed with solid tumors containing a specific biomarker. Rather than basing treatment on where the mutation originated, Keytruda will be used to treat microsatellite instability-high (MSI-H) cancers, those that […]

Southeast Asia wants a faster, more personalized web

BI Intelligence This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Consumers in Southeast Asia (SEA) expect brands to provide fast-loading, personalized, and mobile-optimized websites, according to Limelight Network. That’s important because nearly half of the users in this market — which, in this report, refers […]

Android ‘Taste Test’ helps you make a personalized home screen

If you’re an Android fan, there’s a good chance you already know how to customize your home screen with launchers, icon packs and widgets. But what about everyday users? That’s where Google wants to help. It just launched a #myAndroid Taste Test that devises a personalized home screen based on a series of rapid-fire questions, […]