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When PepsiCo decided to create a new premium water brand last year, it came up with LIFEWTR—a clear plastic bottle with a black cap and a colorful, eclectic series of labels designed by emerging artists. Art is a central part of the LIFEWTR brand. Through it, PepsiCo also donates art supplies to public schools and […]
When you’re a 90-year-old lady, you meet the nicest people at a PIggly Wiggly. Well, maybe the first person wasn’t so nice, but everybody else was fantastic. An elderly woman recently was placing her groceries in her car trunk in the grocery-store parking lot Aug. 23 in Racine, Wis., when a young woman approached her […]
