Opening Pandora’s Box: GM Tracking Consumer Listening Behavior in Cars

General Motors has begun surveying how its drivers experience in-car multimedia, specifically the radio, as part of its new strategy to track customer habits and maximize the profitability of information. With 4G LTE WiFi connectivity now featured inside millions of GM vehicles, the automaker believes technology can be used to fine tune its future marketing […]

The Morning After: Pandora’s new playlists and a PSVR price cut

Hey, good morning! You look fabulous. It’s five o’clock somewhere (hey Jakarta!), so grab a beer and tune in for some eSports with your fellow Overwatch fans. Otherwise, you can selectively delete some Facebook data or find out what teachers think about Apple’s education-focused iPad. “These friends are real, and it’s amazing.”Cheers, chants, and ‘Overwatch’ […]

Pandora’s app now offers direct control for Sonos speakers

If you use both Pandora and Sonos, there’s a pretty useful update coming your way today. Pandora’s apps for iOS and Android now let users directly control music streaming to your Sonos speakers. The Sonos controller app is still required to set up Pandora, but once that’s done, users can select songs, playlists and stations […]

Pandora’s partnership with Foursquare is a win for advertisers

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here. Pandora’s partnership with Foursquare will allow advertisers to tell if ad campaigns actually drove foot traffic to stores, according to Adweek. The new tool is being tested by Subway and Mohegan Sun, and employs the Attribution […]

Pandora’s CEO is stepping down as digital music evolves

The rumors were true: Pandora CEO Tim Westergren has announced that he’s stepping down from the company he co-founded 17 years ago. He’ll remain in the leadership position while the company searches for a replacement. President Mike Herring and marketing chief Nick Bartle are also leaving, the streaming music company says. While Pandora isn’t clear […]

Pandora’s premium on-demand music streaming service to roll out in the U.S. from March 15

Online music service Pandora has finally revealed launch details for its much-anticipated on-demand music streaming service. Pandora Premium will cost $ 9.99 per month, and invites to start a free trial will begin rolling out from March 15 to “select listeners,” with an option to upgrade arriving for everyone “over the coming weeks.” The news comes three […]

Pandora’s new on-demand music service is beautiful, but is that enough?

Rdio wasn’t the first streaming music service I used, but it remains the one that I used for the longest. A combination of excellent design (something most music services still can’t nail) and smart discovery and social features made it a great option, but it couldn’t attract subscribers like Spotify. Eventually, Rdio shut down — […]

Pandora’s streaming data is now included in the Billboard Hot 100 music chart

Online music service Pandora is now influencing the Billboard Hot 100 music chart with news that its streaming data will be used alongside the myriad sources that influence the chart positions of popular artists. Perhaps the most interesting part of this news is that Pandora data wasn’t already being used by Billboard. While chart positions […]