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Last summer, our friends at the pop culture-dedicated Gallery1988 mounted a charming exhibit celebrating the toys of Mattel. It went over well, so like any big summer blockbuster, now there’s a sequel. “Mattel 2018” includes pieces inspired by such classic toys as Masters of the Universe, M.U.S.C.L.E. Men, Magic 8-Ball, Polly Pocket and Barbie. It runs […]
Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet at their boxes in stores. The idea is to […]
Toys ‘R’ Us may not be the only major casualty of technology’s influence on the toy industry. Wall Street Journal sources claim that Hasbro recently made an offer to buy Mattel. It’s not clear what terms Hasbro offered or how receptive Mattel was, but it would put two of the best-known kids’ brands together — […]
Enlarge (credit: Nabi) Mattel has scrapped a “smart home” device designed with kids in mind after awful reviews and privacy concerns. “Aristotle” was first shown off at CES earlier this year. The red-and-white device is meant to be kept in a child’s room where its WiFi-enabled camera acts primarily as a voice-controlled baby monitor. It can adjust […]
We never really outgrow our toys – we just turn them into collector’s items, major motion pictures, and works of art. For the latter, we now turn to our friends at Gallery 1988, whose latest pop culture-obsessed exhibition focuses on the tiny toys of Mattel, with a knockout gallery of visual art inspired by He-Man, […]
Melia Robinson/Business Insider Mattel stock is getting crushed today down more than 12% following a major earnings miss. Mattel posted a loss of 32 cents a share almost double the 17 cents estimated by Wall Street analysts. Sales fell by 15.4 percent in the quarter ended March 31, to $ 735.6 million, missing estimates of $ 801.4 […]
