THE DIGITAL TRUST REPORT: Insight into user confidence in top social platforms (FB, GOOG, GOOGL, LNKD, TWTR, SNAP)

BI Intelligence This report was created for BI Intelligence subscribers. To learn more and subscribe, please click here. Trust is timely. In an era in which fake news is trending, and brands are pulling advertising from large publishers because they don’t want their messaging associated with offensive content, trust is a critical factor that brands consider when re-evaluating […]

THE SOCIAL MEDIA DEMOGRAPHICS REPORT: Differences in age, gender, and income at the top platforms (FB, TWTR, LNKD, GOOG, GOOGL, SNAP)

BI Intelligence This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here. Social networks are here to stay, and they’re constantly evolving. Globally, more than 2.8 billion people — or 37% of the world’s population — use social media, but the […]

Twitter’s most active users are golden opportunity for advertisers (TWTR, LNKD, SNAP, FB)

Celebrities, journalists, influencers, and other trendsetters are some of the most engaging personalities on Twitter, and the amount of content they share and post on the platform makes them power users. Some brands on Twitter also run high-profile accounts that reach millions of followers, and tweets can have a high impact on brand perception. This […]

People don’t trust YouTube, but they can’t look away (FB, SNAP, GOOGL, TWTR, LNKD)

There’s no question that YouTube is under public scrutiny after large, global brands recently halted campaigns on the platform because ads were showing up next to offensive content. The boycott prompted YouTube to roll out improved tools for advertisers to help them better control where their ads land and maximize brand protection. But YouTube’s lack of policing […]