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No matter how much shade gets thrown at Michael Bay, you can’t deny that the director knows how to create big screen spectacle. It may not always come with a coherent story, especially in the Transformers franchise, but the filmmaker uses state of the art tools to create some of the most bombastic blockbuster action […]
Last week brought CinemaCon to Las Vegas where studios unfurled some of their most exciting projects to movie theater exhibitors, so they know what to expect from the blockbuster offerings coming to theaters over the next couple years. Tons of new trailers were screened that haven’t been released yet, and there were even showings of […]
The Justice League may be expanding beyond the silver screen. IMAX and Warner Bros. announced on Tuesday a new virtual reality production agreement to “develop and release three premium, interactive VR experiences” based on Justice League, Aquaman and a third unannounced experience. The first project, Justice League VR, is set to be launched in 2017, after […]
It’s a foregone conclusion that Disney will release almost all of their tentpole titles in the IMAX format, even if they weren’t shot natively on the large format. However, in the case of Star Wars: The Last Jedi, we now know that director Rian Johnson shot some key sequences from the sequel with IMAX cameras, […]
We don’t know yet if VR arcades in the United States are going to find success, but it is looking like IMAX VR is going to give it a great try. We went inside the big-screen company’s flagship VR center in Los Angeles this week, and got a good look at their plans for arcade […]
With movie theater ticket sales in decline and the piracy still on the rise for home video, Hollywood is looking towards virtual reality as another avenue for the entertainment dollar. And IMAX wants in on the ground floor, announcing last year that they would be opening six IMAX VR Centres in 2017. On Tuesday morning, I […]
