Fujifilm shakes it off with a Taylor Swift-themed instant camera

Fujifilm is no stranger to collaborating with people from other industries, particularly when it comes to its instant cameras. A couple of years ago, the company worked with designer Michael Kors on a special, fashionable edition of the Instax Mini 70, and now it’s enlisting none other than Taylor Swift to help it sell its […]

Carl Icahn and Darwin Deason are trying to stop the Xerox Fujifilm deal

Thomson Reuters Xerox Corp’s plan to sell itself to Japan’s Fujifilm Holdings has come under further pressure with Carl Icahn and Darwin Deason urging fellow shareholders to oppose the $ 6.1 billion deal. Masayuki Otani, chief market analyst at Securities Japan, said that Xerox and Fujifilm have limited options in terms of addressing Icahn’s and […]

Young or old, Fujifilm Instax SQ10 is the instant camera everybody will want

Fujifilm has delivered its promised square-format film camera, but the Instax Square SQ10’s surprising feature isn’t about the Instagram-like (or old-school Polaroid, rather) 1:1 aspect ratio. But unlike previous Instax analog cameras, the SQ10 is the first in a new hybrid system that uses both a digital image sensor and processor along with the existing Instax instant film system, […]

Fujifilm X-T20 review

When it comes to a road trip, the most important thing is the car. But the second most important thing, we’d argue, is the camera. After five days and nearly 2,000 miles along an indirect route from Denver, Colorado to Portland, Oregon that took us past Horseshoe Bend, Zion National Park, and many other photographic […]