FedEx is turning your parcel tracking numbers into algorithmically-generated club anthems

How does one get inside the mind of a brand? As with a jellyfish or a sea slug, it’s hard to know where the brains are, and even harder to fathom its motivations. Sometimes brands seem to react to stimuli like normal organisms (see: Pepsi shrinking away from the internet’s ire earlier this week) and […]

Poor US roads mean FedEx is going through tires twice as fast

The decaying state of the United States roadway system can be costly for drivers. For companies where vehicles are central to the business model, it’s no trivial concern. Speaking before a hearing in Washington DC earlier this week, FedEx CEO Fred Smith spoke about the need for improving the nation’s roadways, and reported that his […]