Tag: engage

20 MAY

How to use chatbots to engage and recruit college grads this summer

GUEST: Commencement season is in full bloom. And as graduates ramp up their job-seeking activities, employers are looking for new ways to stay relevant and attract top talent. In today’s digital landscape, it can be difficult for companies to break through the noise and capture the attention of potential candidates while standing out from the competition. […]

16 MAY

Adelyn Zhou, voice ads, and the current state of chatbots – VB Engage

This week, Travis and Stewart have the opportunity to interview Adelyn Zhou of Topbots. We find out the latest in AI, how smaller businesses can get involved (it isn’t just for Fortune 500 types), what’s going on with chatbots, and whether she prefers Decepticons or Autobots. We also discuss the latest news (including some AI […]

30 APR

Corporate CEOs have failed to engage with startups

GUEST: It’s time for corporate boards to add “startup engagement” to their CEOs’ job descriptions. CEOs know it’s important to engage with startups, but startlingly few seem to do it themselves. Too often this critical responsibility is shrugged off to other company departments, including innovation, business development, marketing, and PR. This is just not enough. […]

28 MAR

How rural millennials engage in politics differently from those in urban areas

Alex Wong/Getty Like older voters, young ones were divided by the 2016 presidential election. A recent study of millennial voters by Tufts University found that young people had starkly different opinions about politics and civic institutions based on race, gender and social class. One important dividing line separated rural and urban youth. Rural youth defied […]

16 MAR

Adidas says it’s ditching TV advertising because young people engage with the brand on mobile

Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising. Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($ 1.06 billion) in 2016 to €4 billion ($ 4.25 billion) by 2020 — and Adidas wants to use digital channels to get there He […]

15 FEB

Tech employees should be pushing their CEOs to engage with Trump more, not less

IBM CEO Ginni Rometty is under fire from her employees over her role as an advisor to President Trump. More than 2,000 IBM employees have signed a petition about it. Rometty this week broke her silence on the matter.  In an email to the troops published in full by Fortune’s Madeline Farber, Rometty tried to walk […]

11 FEB

Many prescription opioid addicts engage in ‘doctor shopping’ before overdose deaths

Prescription drugs are more involved in overdose deaths than widely believed. New Alberta figures show nearly 40 per cent of those dying from an overdose had been prescribed opioids by at least three different doctors in the year before they died. CBC | Health News