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AP Photo/Getty Images Parkland shooting survivor David Hogg organized a boycott campaign against companies that run ads on Laura Ingraham’s Fox News show after the host posted a tweet mocking Hogg. Wayfair is the latest company to publicly confirm that it will be pulling ads from the show. On Thursday, Ingraham apologized to Hogg on Twitter. Here’s how […]
Traditional broadcast media outlets have historically been slow to adapt to changes in the television industry. But at a recent private event, the ad sales chief of Fox Networks Group announced that the network is hoping to switch things up in a significant way: by cutting its ad time down to two minutes per hour […]
It’s no Super Bowl Sunday, but the Oscars are starting to step their game up in the realm of must-see commercials. The best of the bunch are a series of female-directed Walmart Oscars commercials. And they’re deserving of an Oscar category all of their own. Dee Rees, Nancy Meyers, and Melissa McCarthy each directed one-minute […]
Pepsi/ Getty Images This Super Bowl Sunday, the Philadelphia Eagles will take on the New England Patriots, and both teams will have their eyes set on the Lombardi trophy. But off the field, there will be another battle on your TV screens, as brands attempt to outwit one another with their Super Bowl commercials. While […]
Plex, the service that collects media and streaming channels into one application, has been fine-tuning its offerings with new features that have recently improved viewing quality. But its next addition came with little fanfare: Enabling its DVR, which it launched back in June, to automatically remove commercials. Plex quietly added the feature to its DVR […]
In the necessary world of cinematic promotion, studios will do anything for publicity. Nowadays, it’s all viral internet campaigns and pop-up shops, but times weren’t always so simple. Without the internet, without VR experiences – without today’s “developed” advantages – marketing pros relied on much simpler means to drive their product. Maybe a music video featuring […]
GIF [GIF via Francois] Yoshiharu Sato has an impressive resume: animator on Porco Rosso, key animator on Kiki’s Delivery Service, and supervising animator on My Neighbor Totoro—among others. Recently, he’s been focusing on commercials, and they’re terrific. But he’s hardly alone at making great anime ads. Advertisement Here is Sato’s latest work, which is for […]
It’s rare that you want to watch the commercials. Normally you want to change channels, go get a snack or fast forward through them — except during the Super Bowl. For Americans, commercials have long been part of the attraction. And this year — finally — Canadians got to take part in the fun, thanks to […]
Things may have gotten political this year, but that didn’t mean the ads were humorless. The post The Best Super Bowl Commercials, From Avocados to Zelda appeared first on WIRED. WIRED
To air a 30-second commercial during Super Bowl LI, you needed to pony up a cool $ 5 million. A reasonable price to pay, to reach north of 100 million people? RELATEDDonald Trump’s Super Bowl Interview: Was Bill O’Reilly Fair and Balanced? It all depends on how you make use of that precious seconds. As […]
