Amazon aims to open checkout-free Go stores in office lobbies

The current nature of Amazon’s no-checkout Go stores seems tailor-made for grabbing a quick bite to eat during a break from work, and the company is determined to seize on that opportunity. It just opened a tiny (450 square feet) Go store inside one of its Seattle offices to promote a version of its retail […]

At Amazon’s New Checkout-Free Store, Shopping Feels Like Shoplifting

I entered Amazon Go, the company’s checkout-less convenience store in Seattle, at 10:23 a.m. Monday and spent precisely 11 minutes and 59 seconds browsing before I walked out with a sandwich and a yogurt cup. This information was available because the moment I scanned a personalized QR code at the store’s subway-style gate, myriad cameras […]

Amazon’s checkout-free store opens to the public January 22nd

Amazon’s bid to automate the convenience store is finally ready for the public. The company has confirmed that the Amazon Go store attached to its new Seattle headquarters will be open to non-employees on January 22nd, or more than a year later than planned. The premise remains the same. You have to scan in with […]