Facebook/Bulletproof • Bulletproof Coffee, a “biohacking” wellness brand, is bringing a bottled version of buttered coffee to market. • The ready-to-drink product will roll out to over 400 Whole Foods stores nationwide this fall. • The drink taps into a Silicon Valley diet craze that has techies eating lots of fat. This past week, I […]
Tag: buttered
How the CEO of Bulletproof Coffee turned buttered coffee into a multimillion-dollar empire
Twitter/bulletproofexec and Melia Robinson/Business Insider While on a remote mountainside in Tibet, Dave Asprey started to feel “really, really crappy.” In the mid-2000s, the cloud computing executive-turned-biohacking guru trekked to Mount Kailash, considered one of the most sacred places on Earth, because he wanted to learn to meditate from the Buddhist pilgrims who take ritual […]
