Academic researchers fire latest shots in ad-blocking arms race

(credit: Shek’s Aperture) Advertising pays much of the budget for most online publishers, making the growth of ad blockers an existential threat. As such, ad blocking has set off a software-based arms race, with publishers finding software solutions that keep ads appearing, or entreat people using ad blocking software to white-list them. Ad blockers readily […]

Google prepares publishers for the release of Chrome ad-blocking

Enlarge (credit: Photo by Thomas Trutschel/Photothek via Getty Images) News that Google intends to install an ad-blocker in its Chrome browser shocked the tech and publishing world in April. Now, details of how the program will work are starting to become clear. The Google ad-blocker will block all advertising on sites that have a certain number of “unacceptable ads,” according […]

Google's Plan to Build Ad-Blocking Into Chrome Could Be a Very Good Thing

Image Sources: Google, Adblock It’s not just you, online ads are getting worse. Auto-play video has become a standard, pop-ups are back in a big way and those inline ads seem accidentally clickier all the time. According to the Wall Street Journal, Google is well aware of this and it’s planning to add a built-in […]