27 JUN

Starbucks gets away with expensive coffee in the morning — but it’s losing out to cheaper competition in the afternoons (SBUX)

Starbucks could be pricing itself out of the market, Bernstein warned clients on Tuesday.
The firm says Starbucks coffee is priced about 38% higher than competitors, which is especially hurtful in the afternoon.
With already high prices, Starbucks could struggle if the price of raw coffee beans increases.
Follow Starbucks’ stock price in real-time here.

When it’s early, everyone needs their morning cup of joe. That’s how Starbucks gets away with having coffee prices 38% higher than its competitors.

But new research from Bernstein shows the coffee giant could be losing out on afternoon sales as more alert consumers notice the higher prices.

See the rest of the story at Business Insider

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