Speaking to the ITV host on Good Morning Britain, Mr Branson claimed Brexit will be a “disaster” for the UK and that Britons are “shooting themselves on the foot” voting to Leave.
But Piers Morgan grilled the arch-Remainer arguing he should feel uneasy about trying to overturn the democratic process of choosing to leave the European Union.
The ITV veteran asked: “As somebody who believes in freedom, believes in democracy – it’s been the bedrock of your entire life – don’t you feel a little uneasy that the country voted and it voted the opposite way you would have liked but that now there is a concerted effort to overturn Brexit and almost pretend the referendum didn’t happen.
“Do you not as a freedom fighter to your bones feel a little uneasy that the democratic process may not be respected here?”
The anti-Brexit business mogul claimed Britons had been misled during the June 2016 referendum campaign and deserved a second vote on the final deal reached by Theresa May with Brussels.
He said: “What I feel, and what I have felt ever since the referendum, is that the British public were misled on anything from the bus promising a vast amount of money into the NHS etcetera, etcetera.
“And none of us knew what was going to be negotiated and once this negotiation is at a close the British people should decide whether or not they like what’s on offer.
“We didn’t know what was on offer during the referendum.
“We will know what’s on offer in a few months time and I think what’s going to be on offer is not going to be very nice for Britain.
“By the GDP in Britain we were the best in Europe, we’re now the worst.
“If Brexit happens it will be a disaster for Great Britain, so I think it would be very, very unwise for business leaders to not speak out when they can see people shooting themselves in the foot.”
Mr Morgan promptly hit back arguing that if the Remain side won a second Brexit referendum it would only be fair for Brexiteers to ask for a third vote then.
He pointed out: “If we had a People’s Vote and we voted against and it reversed the referendum, would have any problem in principle if the Brexiteers then demanded a third vote?
“A sort of winner takes all. Is there anything to stop them from having the right to ask for a third vote?”
Billionaire Branson then tried to argue “Brexit would not see the light of the day” if there was another general election in five years time as Brexiteers would probably no longer be around, he claimed.
He said: “I think there if there was another election for instance in five years time, a lot of the people who voted for Brexit wouldn’t be around, there would be a lot more young people and I think Brexit would not see the light of the day.
“Young people want to be able to live and work in Europe, they want to be able to travel where they want.
“They don’t want to pay tax every time they send goods to and from Europe.
“And I think overwhelmingly people would come out in rich numbers to ensure they can stay part of Europe for generations to come.
“So I wouldn’t be fearful if there was a further referendum in a few years to come.”
