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- Millennials have a strong preference for convenience, and eat at restaurants more than any other generation, according to Bernstein analysts.
- This year, their purchasing power is set to surpass baby boomers’, making it crucial to understand how their spending differs from their parents’.
Millennials, the largest living generation, are poised this year to have more spending power than baby boomers, according to analysts at Bernstein.
And so, it’s important to understand what they’re buying, and how they’re different from their parents.See the rest of the story at Business Insider
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