“My tweet [about the vegan sausage roll] broke the internet,’ he gloated.
“If you ask Greggs, they have attended marketing conferences worldwide that it was down to me,” he continued.
Susanna refused to comment and instead just rolled her eyes.
It comes as Greggs are celebrating their 80th birthday this year, and after much speculation they will be expanding their vegan range in the new year.
In a short video on its social media channels on Tuesday morning, Greggs told followers; “Believe the hype…Greggs x Vegan…dropping January 2020.”
However, the leading food-on-the-go retailer is certainly keeping details of its new vegan offering strictly under wraps, simply confirming; “The rumours are true. We can’t wait to reveal more about the launch and how we will be adding to our vegan menu.”
The Greggs Vegan Sausage Roll launched in January this year to critical acclaim – becoming one of their fastest selling products of all time – and still remains in the top five selling products today.
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