17 JUN

Kiss singer wants to trademark “devil horns” rock and roll sign

Gene Simmons, longtime frontman for the rock band Kiss, wants a hand gesture that has been used by rock ‘n’ roll fans for decades to be his personal trademark.

Simmons filed an application at the US Patent and Trademark Office, seeking to trademark his symbol, at right, for the commercial category of “live performances by a musical artist” and “personal appearances by a musical artist.” The application was filed on June 9 and first reported by Law360 on Wednesday.

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Ars Technica

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