This year, the retailer’s festive advert followed the story of schoolboy Joe and a shy monster who lived under his bed.
The adorable tale tugged on a few heartstrings, but left some fans a little cold.
“Crying on my way to work at the @johnlewisretail ad,” one tweeted, while another wept: “You know the countdown to Christmas has begun when you’re crying over the new John Lewis advert.”
Others flooded to Twitter to complain, with one saying: “I am a little bit gutted I’m not hysterically crying. I love a tear-jerker.”
“Cute af but a bit disappointed,” another admitted, while one Twitter user blasted: “Aww @johnlewisretail I am so disappointed in your #xmasadvert #mozthemonster you done better last year.”
The video saw Joe and Moz the monster an adorable friendship and enjoy exciting adventures every night.
However, the late nights of fun left Joe too tired at school, and, come Christmas morning, when the child rushed downstairs to see his presents, there was one special gift waiting.
Roughly wrapped, it’s clear that Moz the monster is the giver of Joe’s brand new night light, which means he can finally get some peace and quiet in order to rest for his busy days.
But Moz is never far away, as the end of the clip saw the boy drifting off, hearing the familiar rumblings of his friend and knowing that he can come back at any time.
Daily Express :: TV and Radio Feed
