Joe Wicks, otherwise known as The Body Coach, could be set to join one of the biggest shows on TV after his lockdown exercise classes have seen his popularity soar worldwide. Will the fitness guru take the plunge and join the cats of ITV’s I’m A Celebrity this year?
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His book Lean In 15 catapulted him into the public eye but since the lockdown was enforced on the UK, the 33-year-old has seen his popularity surge not just nationally, but internationally too.
And TV bosses are keen to get him on their prime time shows as the fan-favourite has now been tipped to be entering the jungle for the 2020 series of I’m A Celebrity.
Bookmaker Coral proved his odds at 2-1 to trade his living room fitness routine for a race for survival in the middle of the Australian wilderness.
Coral’s John Hill said: “Joe Wicks would prove very useful to his fellow contestants in the jungle and our betting suggests he could well be a contestant on the next series of I’m A Celeb.”
The national treasure would certainly be welcomed by fans of the hit ITV show, so it’s all on the man himself.
Not only is it rumoured that ITV want to sign him, The Body Coach has been approached by numerous broadcasters all hoping to secure him for the next big show.
The Sun reports that Strictly Come Dancing would also like Joe to appear on the ballroom floor.
A source told the Sunday People: “He has been scouted for a third consecutive year by both shows but ruled them out because he fears taking part would damage his brand.”
He said: “I’ve been pulled in every direction because I want to reach as many people. I am not superhuman, I have days where I wake up feeling low and flat but I always use exercise to lift my mood.
“That’s what this workout at 9am is going to do. Doesn’t matter if you’re fit, superset or unfit, you’re going to move your body, get your heart pumping and you’re going to leave feeling more optimistic.
“That’s what we need more than ever. There are parents and families, for the first time ever getting up and exercising.”
And as the online classes were such a huge success, he was offered to move his classes to television but rejected the offer to ensure everyone can join him for his daily 9am lessons.
Speaking to the BBC, he explained: “I have decided I want to stay on YouTube because I want it to have a global reach.
“I don’t want to be exclusive to one place. I have been blown away by the response.”
Yep, that’s certainly someone we’d like to see waltz into Strictly or use all that energy in the jungle.
What do you say, Joe?
I’m A Celebrity is set to return to our screens later this year on ITV.