The child is seen later in the movie uttering the famous phrase, “You’ll float too”.
And now, in a new promo video from a US cinema, he’s seen saying it again – while delivering an unsettling PSA.
“If you talk or text at the Alamo Drafthouse Cinema, you’ll float too,” he says, over music-box music.
He repeats the latter phrase several times, sounding more and more sinister each time, before before a fancy-dress Pennywise appears on screen with a creepy smile.
Georgie actor Jackson Robert Scott appeared in full costume for the clip, complete with yellow raincoat and red balloon.
The Alamo Drafthouse is used to hitting headlines by now: it’s the cinema chain behind the women-only screenings of Wonder Woman and clown-only showings of It earlier this yeear.
It did phenomenally well at the box office over the weekend – amassing over $ 180 million worldwide.
That’s a record high for a horror movie, and substantially better than another Stephen King adaptation – Dark Tower – which launched earlier in the summer.
Daily Express :: Entertainment Feed
