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CUPERTINO, CALIFORNIA — Apple just launched a bunch of new products, including iPhones and Apple Watches.
Apple invited journalists, Wall Street analysts, and VIPs to the Steve Jobs Theatre on its campus in Cupertino, California, so it can drum up hype for its biggest product launch of the year.
Apple’s launches are a Silicon Valley tradition, dating back over 20 years. Apple’s top executives get up on stage, show off the company’s new phones and computers, and emphasize what makes these specific gadgets “magical” and the “best ever.”
Due to some leaks, we had already seen marketing pictures of what Apple’s iPhone XS and the Apple Watch Series 4. But we finally got the complete, official story on Wednesday morning.
Here’s everything that happened at Apple’s big iPhone launch event:
Before the show even started, Apple CEO Tim Cook tweeted what appeared to be a DM fail (he deleted the tweet a few minutes after posting it). It makes you wonder what he was missing.
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Meanwhile, Apple employees and press were getting ready at the Steve Jobs Theatre located at Apple Park, the company’s new $ 5 billion campus in Cupertino, California.
Kif Leswing/Business Insider
You can see the edge of Apple Park’s main building.
Kif Leswing/Business Insider
See the rest of the story at Business Insider
See Also:
- Apple is about to offer iPhones with more storage space than ever before
- Everything we’re expecting Apple to announce tomorrow
- Apple may name its new iPhones ‘Xs,’ ‘Xs Max,’ and ‘Xr,’ according to a new report
