08 FEB

Google’s move to bring Nest back into the fold is a sign it’s taking the huge threat from Amazon seriously (GOOG, GOOGL, AMZN)

Google is folding Nest into its hardware division; the move comes two years after Google set up the smart-home product maker as an independent subsidiary of parent company Alphabet.
The move comes as Google is facing an existential threat from Amazon, whose Alexa voice agent could undermine Google’s search advertising business.
The search giant is trying to shore up Google Assistant, its rival to Alexa, to help thwart the danger from Amazon.

Google is clearly worried about Amazon.

If that wasn’t obvious before, it should be now, after the search giant announced it was going to bring Nest, the smart-home product company it spun out as one of parent company Alphabet’s other bets two years ago, back in house.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.