03 JUN

Google prepares publishers for the release of Chrome ad-blocking

News that Google intends to install an ad-blocker in its Chrome browser shocked the tech and publishing world in April. Now, details of how the program will work are starting to become clear.

The Google ad-blocker will block all advertising on sites that have a certain number of “unacceptable ads,” according to The Wall Street Journal. That includes ads that have pop-ups, auto-playing video, and “prestitial” count-down ads that delay the display of content.

Google, which refers to the ad-blocker as an ad “filter,” is using a list of unacceptable ad types provided by the Coalition for Better Ads, an advertising industry trade group.

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Ars Technica

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.