Ford Resurrecting Mach 1 Name . . . and Applying It to a Fast Electric Crossover?

Mach1beta

At a splashy event just before the 2018 Detroit auto show, Ford made a curious announcement. Prepare to welcome one of the Mustang lineup’s cooler models, the Mach 1, back to the Ford lineup. Except it won’t be a Mustang and won’t have a V-8—or any engine. It will be a “Mustang inspired” crossover, and it will be electric.

Was your mind was just blown at roughly the speed of sound?

Ours was. A Ford representative indicates that the new, fully electric Mach 1 will be “an SUV,” although we suspect it’ll turn out more like an aggressively styled jellybean—in the style of Tesla’s Model 3 hatchback. In a teaser video shown to the assembled press, a Ford Mustang is shown entering an old factory with a Ford Explorer before a garage door closes behind them and bolts of electricity strike the building. We take that to mean the Mach 1 will try to combine practicality and speed.

About that speed. You might find it blasphemous that Ford is plucking an iconic name from Mustang history and applying it to an electric crossover. But consider that there is some cleverness in naming a quiet-running electric performance model after the sound barrier. The company also said that it is simply floating the name out there to gauge customer response. We’ll know more closer to 2020, when Ford says the Mach 1—or whatever it’s called—will be birthed by the company’s Team Edison battery-electric division.

2018 Detroit Auto Show Full Coverage

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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