06 NOV

For the love of goods, an ambitious Alibaba plans to double down on Singles’ Day this year

China singles day shoppingVCG/Getty Images

  • Singles’ Day, China’s once-timid Valentine’s Day repackaged as a 24-hour online retail blitz, is about get bigger for Alibaba.
  • In just a few days’ time, the world will meet the 10th edition of Alibaba’s “Singles’ Day” shopping extravaganza and the company says it expects to receive more than one billion orders.

It’s capitalism’s shiny new slim-lined version of Christmas, but with none of the gods and more of the goods. The event turns 10 years old in a matter of days.

Next Monday, as one generation meditates on the final shots of a distant war, another generation in another part of the world will be embracing the 10th edition of Alibaba’s “Singles’ Day.”

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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