23 JUL

Dwayne Johnson and Apple made a Siri movie

Now here’s something you probably didn’t see coming. Dwayne “The Rock” Johnson has revealed that he’s starring in a Siri-themed movie (The Rock x Siri) that launches July 24th on Apple’s YouTube channel. He’s shy about details (other than that it’s the “coolest, sexiest, funnest” movie ever), but it’s safe to say there will be some plugs for Apple’s voice assistant. We’ve asked Apple if it can elaborate on the premise.

It’s not hard to see why Apple would go to the lengths of crafting a movie with an A-list celeb (even if it’s ultimately a glorified commercial). Siri is about to become particularly important to Apple’s bottom line thanks to the HomePod, and a high-profile video might boost the AI helper’s image as it competes with the likes of Amazon’s Alexa and Google Assistant.

Teamed w/ @Apple to make the biggest, coolest, sexiest, funnest (is that a word?) movie ever. Drops TOMORROW!#ROCKxSIRI #DominateYourDay✊🏾 pic.twitter.com/STwlCPsVUh

— Dwayne Johnson (@TheRock) July 23, 2017

Source: Dwayne Johnson (Twitter), Apple (YouTube)

Engadget RSS Feed

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.