Countryfile: Viewers in MELTDOWN as 'vegan' farmer eats an EGG 'Have I missed something?'

Jay Wilde inherited his father’s beef farm in Derbyshire when he died in 2011, but after being a vegetarian for 25 years the farmer’s conscience forced him to discontinue the family tradition. 

As Jay explained his plans for a vegan future over breakfast with presenter Adam Henson, viewers instantly expressed their confusion at his plate of eggs on Twitter.

One person tweeted: “Converting the farm into a vegan kitchen……but he’s vegetarian and sat eating eggs. Not getting this. #Countryfile #vegan,” while another said: “Why is this ‘vegan’ farmer eating eggs?! #Countryfile #Vegan.”

“#countryfile You just murdered that poor egg you vegan you,” one BBC viewer joked.

Some fans even criticised the programme for intentionally ‘misleading’ viewers, as one posted: “Love that #countryfile juxtaposed a bit about the vegan society with a shot of an egg frying??” And another questioned whether Jay fully understood what being a vegan meant, saying: “The vegan convert farmer on Countryfile is having eggs for breakfast. Guess he didn’t read all the leaflet then!”

As fans of the show continued to share their bewilderment, the official account for Countryfile stepped in to clarify the mess. 

“He’s vegetarian. He’s turning the farm over to farm organic vegetables to sell on the vegan market,” the BBC programme tweeted, before continuing to retweet another viewer with: “The commentary was ‘over a vegetarian breakfast’.”

The 59-year-old farmer decided to give away his cows – worth £50,000 – to an animal sanctuary in Norfolk after an enlightening visit from a member of the Vegan Society. 

But while Jay’s plans for Bradley Nook Farm will now include a vegan cookery school and vegan organic produce farming, he has only ever been a vegetarian himself. 

Many fans also praised the progressive farmer for his courage, as one tweeted: “I am so delighted for that brave, compassionate man who gave his herd to a sanctuary to run a vegan kitchen/cookery school #countryfile”

Another person agreed with the choice but expressed their dislike for the series’ presenter and fellow farmer Adam. 

“Wonderful to see a farmer like Jay. Forward thinking and considerate to the animals he’d cared for. Adam I dislike you #Countryfile,” they tweeted.

Countryfile continues next Sunday at 7pm on BBC One.

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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