Carnival Cruise gave a free vacation to a teen in exchange for the @carnivalcruise Snapchat handle (SNAP)

• Carnival Cruise offered 15-year-old Darian Lipscomb a free vacation for his Snapchat handle.
• He had been posting as @carnivalcruise since he was nine.
• The company mounted an ad campaign fronted by Shaquille O’Neal dedicated to finding him — and offered the cruise package when they tracked him down.
• Lipscomb accepted, and is being taken to Barcelona with his family for the maiden voyage of the company’s newest cruise liner.

Carnival Cruise gave a teenage boy a free vacation in exchange for the @CarnivalCruise Snapchat handle he’d been using since he was nine years old.

The company tracked down Darian Lipscomb to Prospect, Virginia, and struck a bargain so they could use to channel for their own brand’s content.

See the rest of the story at Business Insider

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